Word is out that the Y has changed its brand. we have a bold new logo, fresh colors and a vibrant feel. What hasn't changed, though, is the Y's strong mission and Christian principles. The new brand simply allows us to communicate more clearly our impact, our values - caring, honesty, respect, responsibility - and our focus on youth development, healthy living and social responsibility.
We're reminding people that our fitness classes don't just improve physical health, they help unleash a new outlook on life. We don't just bring families together, we help families stay together. And youth sports don't just teach kids to score goals, they teach character and social skills for future leaders. This is what the YMCA of Dodge County has offered for generations. And this is what the new Y brand communicates loud and clear.
Starting with our program guide coming in December 2010, our programs and classes will be organized according to our three focus areas: Youth Development, Healthy Living and Social Responsibility. If you are looking for toddler through teen programming, most of that is located in the Youth Development sections. For adult fitness, sports and personal wellness, you'll look through the Healthy Living and for community outreach, trainings, home school, and other types of education and healthy awareness classes, you'll look in the Social Responsibility section of the guide.
Our re-branding takes place over the next 5 years; look for more updates and changes coming soon!